• Concepts, develops and executes Direct Response TV (DRTV) and radio productions, focusing on high-value audiences (HVA) and market insights. Writes, revises and prepares VO scripts by collaborating with legal and business partners to achieve desired outcomes. Directs voice talent enthusiastically and works with Producers and Associate Creative Directors to finalize mix, music and launch.
• Skilled marketing communications copywriter for B2C channels with expertise in email, direct mail, paid search (SEO), social, UX, business documents and blogs in unique business areas, especially lead generation, client retention and brand awareness.
• Creates concepts and communications for company-wide flash sales, working with Product and Legal teams to support initiatives with messaging guides, DR, email, SMS, paid search, analyzing and applying learnings from data and metrics to ensure success.
• Primary copywriter for Rocket Mortgage Purchase, Refi and Origination business channels, Paid Search and Paid Social ad placements. Experienced writer for Rocket brand work – Mortgage, Auto, Loans, Homes, Canada, Internal Communications and Talent Brand.
• Improves processes by identifying and implementing opportunities in paid search, Purchase/Refi and client retention, with unique strategies to solve complex problems.
• Pioneered and led two original Rocket Mortgage Super Bowl campaigns to the Top 5, once in 2020 and again in 2021.
• Collaborates with Strategists, Designers, Associate Creative Directors, Art Directors, Producers, Illustrators, Creative Directors and Chief Marketing Officer to ensure all marketing materials are accurate and align with our brand identity and vision.
• Evaluates risk with the Legal Team and works with Product Strategy and other business leaders to make intelligent creative decisions that elevate our business.
• Successfully completed the Aspiring Leaders program in August 2021.
• Nominated for a 2021 Rock Honors Award in the category "Special Achievement - Never Settle."