Advertising∙Marketing∙Branding

SEAN ZELDA

Senior Copywriter /
Associate Creative Director

  • Creative, strategic, analytical marketing specialist.

  • 5 years experience on the Rocket Mortgage in-house creative team.

  • Famous for "big idea" concepting (2-time Super Bowl finalist at Rocket Mortgage).

  • Brand identity, voice and tone curator for Rocket Mortgage, Rocket Homes, Rocket Loans, Rocket TPO Pro, Amrock Title + more.

  • Analytical performance marketing master.

  • Digital marketing campaign builder.

  • Curious, intentional, bold.

  • Unafraid to explore those challenging, untapped creative caverns.

  • Always ready to venture beyond the comfort zone.

  • Songwriter, performer and music producer.

The man. The myth. The legend.

Text: 248-224-9674
Email: sean.nicholas.zelda@gmail.com

Don’t just take it from me...

"I am constantly impressed by Sean Zelda's talent as a copywriter, his willingness to care and connect as a team member, and his personal drive for growth. I have developed a high level of trust in his creative abilities and the value he brings to the team. The more opportunities we give Sean to shine, the more he will." —Associate Creative Director, Rocket Mortgage

"Sean's dependability, creativity and positive approach to the work makes it so others seek him out when new campaigns arise. He switches from right to left brain with ease throughout projects. The marketing team, and [Rocket] as a whole, are able to benefit from that." —Team Leader, Copywriting, Rocket Mortgage

"Sean is engaged and asks questions in order to make sure he truly understands the ask and the goal of the business so that he approaches the copy from the correct angle." —Product Marketing Team Member, Rocket Mortgage

"Sean is so passionate about producing good work and quick to compliment the efforts of other team members. It's really nice to get that appreciation from him. It definitely helps me keep going through the grind." —Creative Team Member, Rocket Mortgage

ABOUT

Collaborates with partners to concept and execute compelling, on-brand, on-brief assets, from email and social to TV and radio campaigns. Builds positive relationships with teammates and clients. Passionate about every project, big or small. Strategic thinker who responds with a sense of urgency.

Experience: Campaign concepting, TV and radio scripting, video shoots, and voiceover directing. Full-funnel B2C communications (lead generation and conversion through email, direct mail, social, SMS, and digital ad placement). Analytical and strategic thinker with expertise in performance marketing, web experiences, and simplifying UX for end-users.

Fluencies: Content and project systems/workflows, brand partnerships, Microsoft Office, AI tools, Adobe Analytics, Google Ads, Canva, and social trends. Always thinking, always learning.

EXPERIENCE

Senior Copywriter
Rocket Mortgage Detroit, MI
2019 – 2024

  • Concepted, developed and executed two 360 marketing campaigns in a year, outfitted with TV, radio, social and email communications. Just Ask Your Home (2023): Led all copy development via scripting, messaging guide, on-location shooting, VO direction, and sound and picture finalization. Inflation Buster (2022): Led copy via scripting, messaging guide, landing page copy/strategy, VO direction and sound finalization.

  • Concepted the 2024 Rocket Mortgage Classic golf tournament campaign; recorded VO, finalized TV and radio, and executed social.

  • Co-led concepting, strategy and execution of a new Rocket Homes social campaign in 2023 and 2024, and helped sell the plan to the brand president.

  • Lead writer on the Creative Team's first-ever performance sprint in early 2023, strategizing with the Creative Team to build hundreds of test-worthy creative executions, quickly learning the best way to communicate a unique offer.

  • Skyrocketed performance marketing sales for Purchase and Refinance businesses in 2021, writing 100+ Google Ads that boosted conversions 300%, resulting in millions of dollars in new loan volume – a direct result of implementing new processes and unique copy strategies.

  • Lead copywriter for multiple Direct Response TV (DRTV) and/or radio-driven flash sale campaigns and limited-time offers between 2020 and 2022, in addition to performance marketing, email, SMS and social communications.

  • Skilled marketing copywriter for B2C and B2B channels with expertise in email, direct mail, search engine optimization (SEO), social media, user experience (UX) and blogs, helping achieve lead generation, client retention and brand goals.

  • Wrote copy for Rocket Mortgage, Rocket Pro TPO, Rocket Homes, Rocket Mortgage Canada, Rocket Loans, Amrock Title Services, Rocket Auto and internal communications in 4+ years.

  • Collaborated with design partners to pioneer and execute two original Super Bowl pitches, writing TV scripts, proposing social teasers and working with artists and producers to record VO and execute animatics. Both pitches made it to the top 5 in 2020 and 2021.

  • Successfully completed the Aspiring Leaders program in August 2021 and began mentoring an aspiring copywriter in 2023, who is showing incredible progress and confidence in her work.

  • Nominated for a 2022/2023 Rock Honors award for "Bill Emerson Living The Culture" award and a 2021 Rock Honors award for "Special Achievement – Never Settle.”

Copywriter
Coalition Technologies
2019 – 2020

  • Wrote blog and guest posts, product and category pages, infographics and simple optimizations with a strong emphasis on keywords, inter-linking, and optimizing copy for search engines (SEO). 

  • Wrote original title tags and meta descriptions, adhering to a strict code of character length, content strategy and other suggested best practices.

Website and Marketing Manager
Century 21 AAA North
2017 – 2019

  • Increased brand recognition and organic traffic as website manager and content creator for agents and the company. Wrote copy for website and blog content. For social media, wrote posts, designed infographics and created hype for the brand.

  • Conceptualized and built out 2 websites for the company: a lead-generation website for over 200 agents and later, a Wordpress site, each integrated with IDX, which pulled in listings from the multiple listing service (MLS) and offered a simple way for clients to submit leads and get connected with a local real estate agent. 

University of Michigan graduate.
Bachelor’s in English Language & Literature.