Rocket Mortgage / Quicken Loans
Direct Response TV and Radio
Copywriter
2020–2022

"The Rocket Advantage" (2022)

MY ROLE

  • Led all creative copy development

  • Wrote TV and radio scripts

  • Directed voiceovers in the studio

  • Edited video for TV and sound design
    for TV and radio

  • Led creative development for digital marketing extensions

  • Created digital banners and social extensions

Rocket "Debt Consolidation" (2022)

"Cyber Monday" Refresh :30 (2021 – 2022)

CREDITS

  • Executive Creative Director: Michael Corbeille

  • Creative Directors: Kate Bacheller, Mike Hunter, Heath Stauffer, Sean Pavleshyn

  • Producer: Julie Etheridge

  • Senior Copywriter: Jeff Keller

  • Copywriter: Sean Zelda

  • Senior Designers: Melissa Graham, Michael D’Agostini

  • Strategist: Robbie Bailey

"Cyber Monday" Refresh :15 (2021 – 2022)

Quicken Loans :60 "Rocket Can" Refinance (2020)

Quicken Loans :120 "Rocket Can" Refi (2020)