Three creatives. Five months of additional work. Hundreds of competing concepts from in-house and external agencies. Second “crazy” concept to make it to the top 5 in back-to-back years.

*This work was speculative and never went to market.

Super Bowl 2022
”Any Other Way Is Crazy!”
Copywriter /
Associate Creative Director
2021 – 2022

Final Animatic

MY ROLE

  • Created concepts with a Senior Copywriter and Art Director

  • Co-led all creative copy development

  • Wrote :60 and :30 TV scripts

  • Concepted social teasers and extensions

  • Selected and directed voiceover talent and chose music track

  • Edited animatic video and sound design

  • Built decks and nearly sold the idea (Top 5)

CREDITS

  • Senior Copywriter / ACD: Jeff Keller

  • Art Director / ACD: David Witkowski

  • Copywriter / ACD: Sean Zelda

  • Executive Creative Director: Michael Corbeille