Rocket Homes Social
Strategy and Execution
Lead Copywriter /
Associate Creative Director
2023 – 2024
CarPlay (Short)
Draw On Map
Housing Market Reports
Commute Times
Saved Search
Home Affordability Calculator
MY ROLE
Collaborated with Senior Designer and Strategist to create a new social strategy
Pitched strategy deck to CEO and won the work
Created 10 social animation and static concepts that aligned with new strategy
Increased client engagement 900% in 3 months
Worked with Senior Designer to write and design concepts to promote new product benefits
Wrote all asset and supporting copy
CREDITS
Lead Copywriter / ACD: Sean Zelda
Senior Designer / ACD: Timothy Laakso
Strategist: Kate Lees