Rocket Mortgage Classic
”Played in Detroit”
Senior Copywriter
2024

Rocket Mortgage Classic :30 TV (2024)

MY ROLE

  • Created and pitched concepts; collaborated to develop “Played in Detroit”

  • Co-led creative copy development with Senior Copywriter Joel Brillant

  • Wrote scripts for :30 TV and radio + CBS lead-in to interview with Rocket CEO Varun Krishna

  • Recorded and directed 6 voiceover actors at Hudson Studios

  • Led copy creation of signage at the event for:

    • Wall of Champions

    • Fan activations

    • Rocket Community Fund signage

CREDITS

  • Creative Directors: Jason Pollock, Sean Pavleshyn

  • Senior Copywriters: Sean Zelda, Joel Brillant

  • Producer: Kaitlin Fazio, Gillian Ennis

  • Designers: Tim Viravouth, Allie Zang

  • Strategist: Jason Patterson

SIGNAGE + ACTIVATIONS