Led all creative copy development

Shot video assets with the team in Austin, TX

Wrote a :30 and :15 OLV script for three unique concepts

Wrote :30 radio scripts for two concepts

Chose voiceover talent and music

Edited video for OLV and sound design for radio

Directed three VO actors in the studio (In English and Spanish)

Developed messaging guide and asset pack for
the team

Led creative development of the web landing
page

Led creation of digital and social extensions