Two young, hungry creatives. Six months of extra work. Countless revisions via Zoom during a global pandemic. Three iconic A-Listers committed to rebooting their beloved characters for the first time. One nostalgic, hilarious concept to a top 5 finish.

*This work was speculative and never went to market.

Super Bowl 2021
”More Space For Activites”
Copywriter /
Associate Creative Director
2020 – 2021

Round 3 Animatic

MY ROLE

  • Created concepts with a Designer / Art Director

  • Led all creative copy development

  • Wrote :60 and :30 TV scripts

  • Concepted social teasers and extensions

  • Selected and directed voiceover talent and chose music track

  • Edited video and sound design

  • Built decks and almost sold the idea
    (Top 5 finalist. Yep, Will Ferrell, John C. Reilly and Adam Scott were interested.)

CREDITS

  • Copywriter / ACD: Sean Zelda

  • Art Director / ACD / Partner: Michael D’Agostini

  • Creative Director: Sean Pavleshyn

  • Strategist: Rudy Pokorny

  • Producer: Julie Etheridge

  • Executive Creative Director: Michael Corbeille