Inflation Buster
Lead Copywriter /
Associate Creative Director
2022

"Inflation Buster" :30 (2022)

MY ROLE

  • Led all creative copy development

  • Wrote :30 and :15 TV and :60 and :30 radio scripts

  • Chose voiceover talent and music

  • Directed VO Minji Chang in the studio

  • Edited video for TV and sound design for TV and radio

  • Led creative development for the web landing
    page

  • Created digital banners and social extensions

"Inflation Buster" :15 (2022)

CREDITS

  • ACD (Design) / Art Director: Timothy Laakso

  • ACD (Copy) / Lead Copywriter: Sean Zelda

  • Creative Director: Bill Majewski

  • Producer: Gillian Ennis

  • Strategist: Jason Patterson

Banners and Social Extensions